White gold plated rings

White gold, a wartime story

White gold became popular in jewelry in the twentieth century, when platinum grew scarce and expensive. During the Second World War, platinum was reserved for military use in the United States, and jewelers turned to white metals to keep making engagement rings. Even today, most white gold is itself plated in rhodium to give it the mirror white shine you see in jewelers’ windows.

Plated, over 925 silver

The rings in this collection are 925 silver with a white plating, not solid white gold. The plating gives a brighter, colder white than natural silver and protects it from tarnish. It is the finish you will find on most of our engagement rings, halos and eternity bands, and several designs let you choose between white, yellow and rose for the same ring.

Why white suits moissanite

A white setting reflects white light back into the stone, so a clear moissanite looks even whiter and livelier. That is why the classic engagement ring is a white metal solitaire. White also goes with everything, from silver watches to stainless steel, and it lets a colored stone such as a peridot or a yellow sapphire stand out with nothing competing.

Keeping it bright

Like any plating, the white finish wears slowly where the ring rubs most. Put on cream and perfume before the ring, take it off for sport, housework and swimming, and clean it with warm soapy water and a soft brush. Avoid abrasive polishing cloths. If the finish fades after years of wear, a jeweler can replate the ring quickly and cheaply.